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Case Study
Elevating Instagram Engagement for a Chikankari E-Commerce Brand
An emerging e-commerce brand specializing in Chikankari, a traditional Indian hand-embroidery technique known for its intricate designs, aimed to enhance Instagram engagement and drive sales. With a vibrant catalog of Chikankari apparel, the brand sought to leverage Instagram's visual appeal to connect with its audience.
Objectives:
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Increase Instagram engagement rates (likes, comments, shares).
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Drive traffic from Instagram to the e-commerce website.
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Boost sales through catalog advertising on Meta platforms.
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Implement tracking via Shopify to analyze performance metrics.
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Instagram Strategy:
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To achieve these objectives, we executed a multi-faceted strategy:
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Setting Up Instagram Catalog Ads: Created a dynamic product catalog integrated with Meta's Commerce Manager. This helped us run dynamic ads to retarget users who had previously engaged with the brand.
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Content Strategy for Engagement:
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Developed visually appealing posts that showcased Chikankari's artistry.
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Encouraged user-generated content (UGC) to foster community and trust.
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Utilized interactive Instagram Stories for polls and quizzes to engage users.
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Implementing Shopify Tracking:
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Integrated Shopify with Meta’s Ads Manager to track user behavior and conversions.
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Set up custom UTM parameters to analyze traffic and conversion rates from Instagram.
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Results:
Over six months, the strategy yielded impressive outcomes:
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Engagement Rates: Increased by 150%, with average likes per post rising significantly.
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Traffic Growth: Website traffic from Instagram doubled, resulting in over 5,000 visitors.
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Sales Boost: Catalog ads drove a 40% increase in sales attributed directly to Instagram.
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ROAS: Achieved a return on ad spend of 5:1, indicating strong revenue generation.
FAQs​
- What platforms do you use for advertising?
We use a variety of platforms based on your goals, including Google Ads, Facebook, Instagram, and other channels relevant to your industry.
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- Do you guarantee results with advertising?
We promise to deliver every service with best practices, but our agreements focus on the scope of work rather than specific performance indicators. However, our aim is to help you succeed, and we do our best to achieve that.
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- How do you measure the success of advertising campaigns?
We evaluate the effectiveness of our campaigns using key performance indicators (KPIs) such as ROAS, click-through rates, conversion rates, and the ratio of new to returning customers.
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- What sets Concept Allies apart from other marketing agencies in ecommerce Sector?
Our specialization in working with small-scale Shopify-based businesses, attention to detail, and expertise in creating ad campaigns that deliver exceptional results set us apart.
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